In the Hitch Hiker’s Guide to the Galaxy the BABEL FISH is something you stick in your ear so you instantly understand any language. Everyone should have one.
In Tokyo a hotel clerk gave me meticulous instructions and drew ideograms on a scrap of paper before I set off to visit a friend who lives on the outskirts of the city. Shinjuko station has a throughput of nine million commuters everyday, it is very large, very crowded, and has lots of signs and pictograms to help passengers find their way. Failing to relate the marks on my paper to any of the graphics in the station, I cautiously approached a sympathetic couple. After a lot of bowing and nodding, I discovered I’d badly miscalculated – they were deaf and dumb. Recognizing the problem, a passerby joined in, he said he spoke some English. Maybe he did, but he also had an amazing stutter. Somehow I found my way.
Three hundred years ago Leibnitz recognized the same problem and attempted to encapsulate all human knowledge into symbols so that anyone, anywhere, could understand everything, and everybody understand anybody. He called his system CHARACTERISCA. His symbols were also to be used like numerals in that they could calculate solutions for every conceivable problem. It proved to be rather more complex than he though so it never got sorted out. Other moves towards this lingua francainclude a suggestion by the American Tourist Association to introduce Red Indian HANDAGE, invented languages like ESPERANTO, systems of symbols and pictograms like SEMANTOGRAPHY, invented by Charles Bliss, which comprise a hundred signs, and ISOTYPE (International System of Typographic Picture Education), invented by Otto Neurath. There are countless other systems, and as the proliferated Henry Dreyfuss (visual lexicographer) compiles a data bank. This he published as Symbol Sourcebook.
Forwarded by Buckminster Fuller gloriously demonstrated the problem: ‘Henry Dreyfuss’s contribution to a new world technique of communication will catalyze a world preoccupation with its progressive evolution into a worldian language so powerfully generalized as to swiftly throw into obsolescence the almost fatally lethal trends of humanity’s age-long entrapment in specialization and the limitations that specialization imposes on human thinking….’
Paradoxically the acceleration towards mass communication has revived the need for pictograms and in the small change of international discourse the printed word has been forced to retreat. Stick figures on public bathrooms, icons on computers, and traffic signs. Life would seize up without them. Most are crude in conception, ambiguous in signal, parochial in meaning and variable in dialect. One exception was the graphic language for the Munich Olympic Games designed in 1972 (Googled) A matrix of shapes, an alphabet of components, a pictorial vocabulary . A TRULY VISUAL ESPERANTO.
